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Last Updated: February 19, 2026
Honoring your service with a $500 bonus on your next Buick.
The Buick Heroes Program proudly recognizes the courage and commitment of Canadian Forces personnel, including active members, reservists, veterans, and their spouses, as well as surviving spouses.
Eligible Canadian Heroes receive $500 toward the purchase or lease of a new Buick. To take part, simply visit your local Buick dealership and present  Current or former proof of Canadian Forces membership Valid proof of current Canadian Firefighter or Police employment/government-issued ID.
"A car is a convenient vehicle that helps people travel quickly and comfortably from one place to another."
Buick offers a program for the new residents. New residents or temporary workers with a valid work permit can receive $1,000 toward a new Buick. Applicants must present a valid Canadian driver's license and official proof of their residency or work status.
Students or recent graduates (within 4 years) may be eligible for a $500 discount. Current students or individuals who have graduated from a recognized high school, college, or university within the last 4 years.
Employees of partner companies may be eligible for exclusive Preferred Pricing on new vehicles. You must visit the GM Preferred Pricing website, enter your employer’s name to get an authorization code, and bring it to the dealer along with a recent pay stub or HR letter.
Provides a reimbursement of up to $1,000 toward the cost of adapting a Buick vehicle for people with disabilities. This program also frequently includes a two-year subscription to the OnStar Essentials Plan to provide added safety and peace of mind for drivers with disabilities.
By subscribing to Buick email newsletters, you may receive special offers, promotions, and sometimes coupons for parts. Subscribers receive information on new vehicle launches, such as the 2025/2026 Buick Envision, Envista, Encore GX, and Enclave.
90-Day Payment Deferral allows qualified customers to purchase select new 2025, 2026, or 2027 Buick models with no monthly payments for the first three months when financing through participating partner lenders.