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100% PURE is an online beauty brand specializing in natural skin care, hair care, and fruit-pigmented cosmetics formulated without synthetic dyes. The company positions itself within the clean beauty sector alongside other ethical personal care brands like Ilia, RMS Beauty, and Juice Beauty. Shoppers can occasionally reduce their order totals by utilizing promotional discount codes, joining the Purist Perks loyalty program, subscribing to monthly curated delivery boxes, or taking advantage of multi-item promotional offers.