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All you need to know about 23andMe

23andMe is a direct-to-consumer company in the personal genomics and biotechnology industry, offering DNA testing kits that provide ancestry and health-related genetic reports through its official website, 23andme.com. The brand competes with other services like AncestryDNA, MyHeritage, and FamilyTreeDNA, with its products positioned in the mid-to-premium price segment. Promotional discounts on its testing kits are often available during major holidays and seasonal sales events.

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