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Apricoat is an outdoor apparel and gear brand that specializes in technical outerwear, travel jackets, pants, shirts, and thermal wear for men and women. Positioned within the adventure and travel clothing market, the company is comparable to other outdoor apparel outfitters such as Patagonia, Columbia Sportswear, and The North Face. Consumers purchasing gear through the official website can occasionally reduce their expenses by taking advantage of seasonal sale events, promotional markdown offers, clearance pricing, or pre-order discounts when available.