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Bootlegger is a Canadian retail chain that specializes in denim and casual apparel for men and women, operating in the fashion retail industry at its official website, bootlegger.com. The company competes with other major denim and casualwear retailers like Mark's, American Eagle, and Old Navy, positioning its products at an accessible, mid-range price point. Shoppers can frequently find buy-one-get-one promotions on denim, and promotional codes for a percentage off their order or free shipping are often available.