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Dresscode Project is an advocacy-focused organization that educates and trains hairstylists and salon owners to create gender-affirming spaces, while also offering branded merchandise such as apparel and accessories. Operating within the professional beauty and lifestyle sector, the enterprise provides advocacy resources and merchandise comparable to other social impact organizations and specialty retail brands. Customers purchasing merchandise through the official online store can occasionally reduce their expenses by utilizing promotional discount codes, browsing seasonal sales, or redeeming gift cards when available.