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IPSY is a beauty subscription service that delivers personalized makeup, skincare, and beauty products to members each month, operating in the beauty box e-commerce industry at its official website, ipsy.com. The company competes with other major beauty subscription services like Birchbox and FabFitFun, offering several subscription tiers at accessible, value-driven price points. New subscribers can often find promotional offers for a discounted first box or a free gift with sign-up, and members frequently gain access to exclusive sales on full-size products.