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Last Updated: August 24, 2026
You Drive Our Communities Forward. Now Save $500 on Your Next Ride.
The Chevrolet Heroes Program offers a First Responder Discount in Canada by providing a $500 bonus toward the purchase, lease, or financing of eligible new vehicles. This offer is available to active-duty Canadian Armed Forces members, reservists, veterans, and their spouses.
To avail of the discount, eligible individuals must visit a participating Chevrolet dealership and inform the sales team about their eligibility under the Heroes Program when selecting a vehicle. The verification process is completed in person by presenting valid proof of service, such as current or former military identification or official government-issued documents confirming employment, after which the bonus is applied directly to the vehicle transaction.
Choosing a Chevrolet Certified Pre-Owned vehicle can save you significant depreciation costs while maintaining "new car" peace of mind. CPO vehicles come with a manufacturer's warranty, a 150+ point inspection, and 24-hour roadside assistance.
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