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General Motors First Responder Discount
Last Updated: August 27, 2026
Save Up to $1,000
Built for Everyday Heroes: Save Up to $1,000 on Your Next Vehicle.
Claim The First Responder Discount At General Motors
Bennett Cadillac (located in Cambridge, Ontario) offers a $500 to $1,000 bonus on the purchase, finance, or lease of eligible new Chevrolet, Buick, GMC, or Cadillac vehicles through the GM Heroes Program.
Claim It
Visit Bennett Cadillac or browse their online inventory for eligible new Cadillac models (or Chevrolet, Buick, and GMC models in the Bennett auto group). Bring valid proof of current Canadian First Responder employment (such as an official department ID card or government-issued credential) or military service documents to the dealership. The sales team will verify your credentials and apply the $500–$1,000 discount directly to your vehicle's final pricing structure.
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