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Last Updated: August 27, 2026
Built for the Hardest Jobs, Priced for the Brave: $500 Off Your Next GMC.
Strickland’s GMC offers a $500 bonus (tax-inclusive) on the purchase, finance, or lease of eligible new Chevrolet, Buick, GMC, or Cadillac vehicles through the GM Heroes Bonus Program.
Claim It
Visit Strickland's GMC or browse their online inventory for eligible new Chevrolet, Buick, GMC, or Cadillac models. Bring valid proof of current Canadian First Responder employment (such as an official department ID card or government-issued credentials) to the dealership. The sales team will verify your documentation and deduct the $500 credit directly from the final negotiated vehicle price before tax.
If you are a student who is also a new immigrant (Permanent Resident or Temporary Worker within the last 3 years), you may be eligible for a $1,000 bonus instead of the standard $500.
If a new car is still too pricey, GMC’s CPO program offers vehicles that have passed a 150+ point inspection and come with a manufacturer's warranty and 24-hour roadside assistance.