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Sally Beauty is a retailer specializing in beauty supplies and hair care products, operating primarily within the cosmetics and salon supply industry. The company competes with established brands such as Ulta Beauty, Sephora, and CVS Pharmacy, as well as smaller niche retailers like Beauty Supply Warehouse, offering a wide range of products including hair color, styling tools, and skincare items. Coupons and promotional offers typically appear on the website and through email marketing, and may occasionally offer discounts on specific product categories or brands.